Our leadership at Woodstream provides expertise, guidance and direction to develop a strong company with engaged employees all working together towards a common goal.

Joao Rodrigues

Chief Executive Officer
Joao Rodrigues

Joao was promoted to Chief Executive Officer of Woodstream in March 2024, following his tenure as Chief Marketing Officer since September 2021.

With a bachelor's degree in Advertising and Marketing from Universidade Mackenzie and an MBA from M.I.T. Sloan School of Management, Joao brings extensive experience in marketing, innovation, digital, e-commerce and general management from leading consumer product companies like Reckitt and Coty.

Fluent in English, Spanish, and Portuguese, he has a global perspective, having worked in the USA, UK, Mexico, Spain, and Brazil.

Outside work, Joao enjoys running and family time.