Leadership
Our leadership at Woodstream provides expertise, guidance and direction to develop a strong company with engaged employees all working together towards a common goal.
Joao Rodrigues
Chief Executive OfficerJoao was promoted to Chief Executive Officer of Woodstream in March 2024, following his tenure as Chief Marketing Officer since September 2021.
With a bachelor's degree in Advertising and Marketing from Universidade Mackenzie and an MBA from M.I.T. Sloan School of Management, Joao brings extensive experience in marketing, innovation, digital, e-commerce and general management from leading consumer product companies like Reckitt and Coty.
Fluent in English, Spanish, and Portuguese, he has a global perspective, having worked in the USA, UK, Mexico, Spain, and Brazil.
Outside work, Joao enjoys running and family time.